Case Study in The Power of Social Media :It's All About Relationships
I recently participated in a case study without really knowing about it. We hear so much about the power of social media, and we are equally asked what the results we see. This short case study will give you insight into the power of social media, but more importantly what your campaigns really need in order to convert into theh dollars or actions you are expecting. . Overview: An acquaintance from college posted a request on Facebook for blood donors. A friend of hers -- a father of two young children-- was recently diagnosed with leukemia and is requiring numerous blood transfusions (specifically white blood cells and a certain blood type). I saw the post on Facebook and although my blood type didn't match, I thought how hard could it be to share the request with my network. "Sue" was a person I knew pretty well and I respected her. I posted a request for blood donors (of the certain blood type) with some information about the person in need. My post gave a spec