Lessons Learned from Twitter Chats

Over the last two years, I have been the co-moderator of #careerchat on Twitter.  We originally started the chat to help professional manage their career better.  Like any involvement in an online community, you can go in with one idea but you have to be open to the community driving what they are really looking for.  Over time, the community of users participating evolved more to industry experts and other career coaches.


Is this a failure or just the community driving their needs? By reaching career coaches, university career services departments, and other career services companies, aren't we ultimately reaching our target population.  It's very hard to quantify brand growth through the use of social media tools, but the latest numbers from TweetReach.com provide a compelling argument that the exposure may be worth the investment of one hour over lunch.


Reached 29,052 people via 50 tweets 
Exposure: 57,442 Impressions

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